If you consider yourself to be an environmentalist and eat meat, you need to read this.
If you consider yourself to be an almost-vegetarian who "only eats chicken" you need to read this.
If you've heard noises about factory farms but haven't wanted to know the truth, you need to read this.
If you haven't read any other books exposing the truth about the food you eat and the effect it has on our planet, you need to read this.
If you eat only "free-range" chicken or eggs or "organic" beef, you need to read this.
And if you believe those California happy cow commercials, you definately need to read this.
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